Absinthe today is a story of rediscovery, reform, and international revival. In 1998, George Rowley — founder of La Fée — secured the UK government’s authorisation of a landmark document that allowed absinthe to be legally sold within the European Union. This pivotal moment marked the beginning of the modern absinthe revival and helped reintroduce the Green Fairy to the world stage.

Working closely with Marie‑Claude Delahaye — world-renowned absinthe historian and founder of the French Absinthe Museum — La Fée recreated the first traditional absinthe to be distilled in France since the bans of 1915. This historic collaboration ensured that La Fée stayed true to authentic methods while making the spirit accessible once again.

Absinthe today, thanks to La Fée, is once again enjoyed across more than 30 countries. The brand produces a full range of both French and Swiss absinthes designed for modern mixology and classic rituals alike. Whether you’re a connoisseur or a curious newcomer, there’s a La Fée expression to suit every palate and budget.

“For more background on absinthe today, see the Wikipedia article on Absinthe.”

To read more about George and his absinthe journey follow these links

Part 1 La Fée Story
Part 2 Formative Years
Part 3 Discovering the Truth
Part 4 Finding the Right People
Part 5The Industry takes note