Part 4
George Rowley’s talk to SME’s regarding Traditional Markets including On-Trade, Off-Trade & Duty Free, he then went on to talk about competing in the market space with Multi nationals and the importance in Social Media interaction, he explained the difference between La Fée brand and ENVY brand and markets they are aimed at.
George then went on to explain the re-launch of the La Fée bus as a marketing tool in conjunction with Social Media, he then told the audience about LaFéeLive where we can hold Absinthe Master classes to anyone, anywhere in the world.
