La Fée Absinthe up high

May 3, 2006 mark

Easyjet, the no frills airline, have been discussing holiday tipples with hot topics including La Fée Absinthe.

Easy Jet brochure featuring La Fée Absinthe

 

George Rowley effectively re-opened the UK market for absinthe with his strategy always being aimed at the high-end. Starting in up-market bars and slowly working his way into main stream. La Fée now commands 10%-12% of the global market.

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