As I passed through the airport recently, I reached out to the WDF Manager asking if I could help the sales team in any way. A few weeks later here we are about to do a couple of Absinthe Master Classes for 17 of the Sales Team. Knowledge: The key to building any Brand and Category; these people are as important as it gets. They enable consumers to get sound information and therefore an enhanced shopping experience as they pass through Duty Free.

Pre Book On-line: If passengers are already in the know, they can easily Reserve and Collect La Fée

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