La Fée took centre stage at the inaugural Spirits Business Absinthe Masters competition – winning 3 Masters, 2 Golds & 1 Silver, awarded for taste through to design and packaging.
It took a full day of tasting the absinthes on show to establish the standout products in this ever expanding category. La Fée yet again set the benchmark for Ultra-Premium absinthe – with La Fée XS Francaise taking Master in the coloured Amer category and Gold in Design & Packaging; whilst La Fée XS Suisse was awarded Gold in the non-coloured Amers and a Master for Design & Packaging
La Fée Absinthe Parisienne was garnered with a Silver medal in the Design & Packaging category, and La Fée’s entire absinthe folio was awarded the Master accolade for Folio Design & Packaging.
The 2011 Absinthe Masters article (with results) from the March 2011 edition of the Spirits Business is available here in pdf format. Further affirmation of La Fée as the one true international absinthe brand of choice, as commended by expert judges from London, LA, San Francisco, Chicago and (naturally) France.