La Fée proved a popular subject for radio and magazine interviews.
July saw the 5th anniversary of Tales of the Cocktail, a festival that gives the connoisseur or amateur the chance to taste, see and learn about cocktail culture. The whole event took place in the famous Monteleone Hotel with the La Fée Absinthe Bar, hosted by George Rowley, welcoming guests in the Ernest Hemingway penthouse suite.
The programme ran a La Fée Absinthe competition asking what the original French name for absinthe was La Fée Verte and a record number of listeners emailed in. The winner was Bob from Metairie and his prize is currently winging its way en route to him.
Another great radio interview took place with Jennifer English, founder and broadcaster of the Food and Wine channel. Jennifer interviewed Dan at the La Fée Absinthe Bar to find out how a La Fée Absinthe should be properly prepared and interviewed George to find out more about absinthe and his brand.
A consummate broadcaster and food and drink expert, as well as a business and law graduate, Jennifer gave an insightful and atmospheric on-air description of the delights of La Fée.