Tag: Absinthe Masterclass

March 20, 2019 Jane Rowley No comments exist

Great training yesterday with Dishoom Bar teams from across London: King’s Cross, Kensington, Shoreditch, Carnaby and Covent Garden Started with Envy www.FrenchMojito.com on the lower deck ENVY Bar followed by the Absinthe Master Class and cocktails top deck La Fée Lounge Bar Thanks to Jake Odlum (Bar Training Babu / Dishoom) & Kieran Wheeler (Cellar…

March 18, 2019 Jane Rowley No comments exist

Heading for Kings Cross, London tomorrow driving the La Fée Envy Bus for on-board Absinthe Master Class with the fabulous Dishoom London Teams for all 5 venues; Covering history, category revival and cocktails for: (Dishoom Kensington (Dishoom Shoreditch) (Dishoom King’s Cross) (Dishoom Carnaby) (Dishoom Covent Garden)

March 1, 2019 Jane Rowley No comments exist

Germany: Masterclasses & Workshops… Looking forward to visiting clients in Bremen, Hannover & Cologne across next week, with my excellent La Fée and Envy/NV Importer Bremer Spirituosen Contor

November 23, 2018 Jane Rowley

Last chance to catch us at The Spirit Show London, Friday 23rd Nov on Stand 108 Cellar Trends.  George Rowley talk on Absinthe in Cocktail at 12.30pm.  

November 21, 2018 Jane Rowley

I’m doing a talk both days 22 and 23 November @ The Tasting Stage 12.30pm on Absinthe in Cocktails & have created the “Parisienne Kiss” cocktail to celebrate 20 years since we returned Absinthe to EU sparking its return 1998 & Johnny Depp and Hunter S Thompson’s as our first clients… The Spirit Show London…

November 14, 2018 Jane Rowley

Bespoke La Fée Dog Tags with the quote by Ethel Mumford: “Absinthe makes the heart grow fonder” . George Rowley will be giving these out to bartenders who come to his Absinthe Masterclasses; next event today, Wednesday 14th November in Dundee at Draffen’s Speakeasy then 3 Sessions Street, followed by Edinburgh on Thursday 15th @…

November 20, 2017 mark

Part 4 George Rowley’s talk to SME’s regarding Traditional Markets including On-Trade, Off-Trade & Duty Free, he then went on to talk about competing in the market space with Multi nationals and the importance in Social Media interaction, he explained the difference between La Fée brand and ENVY brand and markets they are aimed at….

November 17, 2017 mark

Part 3 Here George talks more about different jurisdiction compliance, of your Brand, under EU Directives, and USA COLA,  Product Liability Insurance, Transport Insurance and Coface to insure against not being paid, and critically access to local and International markets  

October 6, 2017 mark peattie

George Rowley MD of La Fée joined Luxardo & Filliers Gin at the Black Pepper & Basil Training Academy and distributor of La Fée in Lisboa, for a Master class in La Fée Absinthe Luxardo and Filliers with bar professionals. They enjoyed learning about traditional serves of La Fée Absinthe, both Parisienne Absinthe Supérieure and…

October 23, 2015 mark

Vinopolis London is holding an Absinthe Masterclass on the evening of Friday the 27th of November, hosted by La Fée founder George Rowley. This event is a chance to hear the history of Absinthe; from one of the key players in Absinthe’s late nineties revival, which continues to the present day.Attendees will also enjoy sampling the…