Brand New – “The Green Room”

La Fée Live, Brand Training & Cocktails under Covid (ps: did you spot Sabre the cat?)

Home Bar @ Bayford Hall ‘The Green Room’ uses a 4k digital camera with a large screen for Zoom, Skype & /or Microsoft Teams.

Launching the new La Fée 20cl, I’m able to demo the new product and give personal training for all markets starting with the United Kingdom with Cellar Trends

We covered our unique Cocktail Book Label, Signature Serves like, Auto Pourer, Cocktails linked on & off-pack to Difford’s Guide (via QR –code)
Brand positioning, B2C channels, use & positioning within Retail and On-Trade front of bar, taking onboard Covid restrictions and developments.

Big thank you to Cellar Trends for helping take La Fée 20cl with me to market…

Picture shows ‘The Green Room’ with insert 15 people from across Sales and Marketing Teams.

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