Great competition as the products are judged by key people in our industry who buy and use our spirits from across on-trade and off-trade, with 95 points and a Gold for La Fée Parisienne Absinthe Supérieure. I love the judging criteria:
Quality ~ Tasted blind to assess their quality and how drinkable they are for consumers in their target area.
Value for money ~ offering spirits drinkers premium price point.
Packaging and design ~ As the majority of spirits are bought with our eyes, the USA Spirits Ratings will recognise spirits which stand out on the shelf, or back bar, and will assess how well suited that design or packaging is to their target consumer group at that price point
Judges included the likes of: DEVIN WALDEN Spirits Buyer, Total Wine & More, JEFF FEIST Category Lead – Spirits & More at BevMo, TIM MARSON MW Senior Spirits Buyer at Wine.com, BRUCE ABBOTT Spirits Category Manager at Brown Jug Alaska, Fairbanks, Alaska, IVY MIX Co-Owner at Fiasco! Wine and Spirits in Brooklyn, New York
And many more across on-trade: https://usaspiritsratings.com/en/judges/2021/